“I believe that for a brand to exist and reach its full potential, the people behind the brand need to fully understand what that brand is, and how to communicate that to other people. Regular marketing is great, but being able to understand the identity of the entity creates a powerful shift from convincing people to buy from you to letting people see themselves in what you're building, and that naturally causes them to want to follow along.”

I studied International Relations before switching to Strategy and Marketing a year after obtaining my Bachelor's Degree, so strategy has always been a part of my journey. The major difference now is that I'm applying the lessons I've learned in a marketing context, not a socio-political one.

Off the clock: I'm a Christian (on the clock too, lol), a movie director, a podcast host, and a lover of good writing. Usually designing something, often going down rabbit holes on new topics.